Blake Jarrett & Co had created promotional POP graphics for OLG’s PROLINE division in the past and wanted to continue to raise awareness of the PROLINE gaming app in a fun, eye-catching yet cost-effective manner to generate excitement for their product.
Our approach to the creative for the PROLINE app POP was to keep it simple and highlight the benefits of winning. I led the effort to develop and execute the creative, ensuring that the messaging was powerful and visually striking, while also being mindful of our budget constraints during production.
Spot UV technique was used on the main headline of the kiosk topper since they are typically located on top of convenience stores. This technique creates a glare that catches the attention of customers from anywhere in the store, enticing them to approach the kiosk.
Additionally, the pop-off foam graphics add a 3D effect that creates depth and intrigue as customers get closer to the kiosk. These graphics are designed to be assembled on-site, with a flat pack format and a large base for added stability.
Mock up
In-store application