La Fleur's magazine is the global lottery industry’s most trusted source for lottery data and current information. The magazine hosts on average three international conferences each year for all international lotteries to meet and discuss up-and-coming trends in the marketplace. La Fleur’s 2018 summer conference was held in Toronto and hosted by our client OLG.
We at Blake Jarrett & Co were delighted to be a hospitality sponsor and happy to extend our graphic expertise to enhance the overall conference experience this year. In collaboration with our client, we created marketing and entertainment elements for the event.
I successfully spearheaded branding and graphics development for a prominent event in Toronto that highlighted innovation and technology within the lottery industry. The logo was a crucial aspect that had to embody these themes, and after several design iterations, we ultimately arrived at the final version.
We set up a games room with multiple ping pong tables for guests to play against each other while waiting for the speakers to arrive. We also created several graphics, such as event program pamphlets, decals for the ping pong tables, a back drop wall, and playing card swag gifts for the attendees.