Circle K in conjunction with the Toronto Crime Stoppers, came to us with a fun request of creating a logo for their Street Art Program. It's a community-based initiative to help prevent local crime and strengthen community relationships. Its goal is to engage and empower residents, especially youths, with local police in creating unique art murals on the side of Circle K convenience stores across Canada.
The program is so successful, that a documentary was filmed based on a Harvard Business Study on the unique approach Circle K (formally Mac's Convenience Stores) had taken at Circle K in combating crime.
I designed the logo that was not only used in the opening title of the documentary but also in other marketing tools as well in regard to the mural program for both Circle K and Toronto Crime Stoppers.
Circle K Positive Ticketing Program redesign
